A black and white close-up photo of John Petrina.
A black and white close-up photo of John Petrina.

Video storytelling,
No Assembly Required

Every story is a puzzle, and if you work in the world of stories, you know they’ve become a lot more complex. Your story lives everywhere: YouTube, TikTok, web series, installations, and each place needs the story told in a unique way. Top it off with the complexity of video, and you've got yourself a Jackson Pollock puzzle with no border pieces.

I’m a creative, writer, and team leader who loves a puzzle. Content that just fits. I think in terms of campaigns, and I like to lead my projects end-to-end, providing creative execution and leadership at every step.

Video has a reputation for being unwieldy. All the details, the cooks, the handoffs, and too much of the thinking lands back on your desk. I usher campaigns from idea through delivery and make video feel easy. Smarts, ownership, no assembly required.

Working freelance and fractionally to bring your next story to life. Every piece perfect.

Culture. Sport. Human. Story. Curiosity. Tech. Life Sciences. Travel. Discovery. Research. Intelligence. Pattern. Signal. Noise. Wonder. Awe. Cinema. Craft. Editorial. Brand. Product. Social. Documentary. Light. Sound. Texture. Movement. Stillness. Flow. Words. Language. Copy. Script. Subtext. Voice. Character. Hook. Structure. Idea. Insight. Imagination. Vision. Strategy. Listening. Synthesis. Science. Linguistics. Economics. Education. History. Psychology. Learning. Building. Developing. Directing. Producing. Shaping. Distilling. Teaching. Guide. Trust. Grow. Champion. Scale. Systems. Pressure. Risk. Nerve. Patience. Precision. Process. Instinct. Taste. Restraint. Tension. Release. Rhythm. Pace. Legends. Laureates. Researchers. Founders. Ballers. Runners. Artists. Makers. Builders. Thinkers. Wild. Open. Honest. Sharp. Specific. Real. Felt. Earned. Resonant. Memorable. Moving. Truth. Feeling. Smart. Warm. Wit. Play. Joy. Heart. Guts. Soul. Spark. Obsessive. Relentless. Meticulous. Steady. Fast. Lean. Resourceful. Big. Intimate. Epic. Stories. Always. More. Out. There.

Culture. Sport. Human. Story. Curiosity. Tech. Life Sciences. Travel. Discovery. Research. Intelligence. Pattern. Signal. Noise. Wonder. Awe. Cinema. Craft. Editorial. Brand. Product. Social. Documentary. Light. Sound. Texture. Movement. Stillness. Flow. Words. Language. Copy. Script. Subtext. Voice. Character. Hook. Structure. Idea. Insight. Imagination. Vision. Strategy. Listening. Synthesis. Science. Linguistics. Economics. Education. History. Psychology. Learning. Building. Developing. Directing. Producing. Shaping. Distilling. Teaching. Guide. Trust. Grow. Champion. Scale. Systems. Pressure. Risk. Nerve. Patience. Precision. Process. Instinct. Taste. Restraint. Tension. Release. Rhythm. Pace. Legends. Laureates. Researchers. Founders. Ballers. Runners. Artists. Makers. Builders. Thinkers. Wild. Open. Honest. Sharp. Specific. Real. Felt. Earned. Resonant. Memorable. Moving. Truth. Feeling. Smart. Warm. Wit. Play. Joy. Heart. Guts. Soul. Spark. Obsessive. Relentless. Meticulous. Steady. Fast. Lean. Resourceful. Big. Intimate. Epic. Stories. Always. More. Out. There.

  • "John is a true professional — creative, with a wealth of experience turning rough ideas into razor-sharp marketing content. He listens, absorbs ideas, and blends them into solutions that surpass traditional marketing standards."

    Marc Storms
    Manager, Life Sciences Product Marketing at Thermo Fischer Scientific

  • "John has genuinely great taste. He’s a strong collaborator with other creatives and is great at pushing concepts to the next level. Whatever he touched came back sharper, cleaner, and more memorable than what we asked for."

    Holly Peterson
    Art Director

  • "John has a talent for turning complex topics into compelling stories. Paired with his impeccable production know-how, he is an outstanding creative leader."

    Lynette Brown
    Manager, Marketing Communications at Thermo Fisher Scientific

THAT DIDN’T TAKE LONG, DID IT?

CLICK FOR John’s PORTFOLIO

Let’s work together!